Area of Land for Construction: about 76746 ㎡, Total Building Area: 147000㎡ above ground, about 62000㎡ under ground, about 209000㎡ in total

Questions:

1. How to create a charming cultural and artistic center in the consulate area as cultural facilities develop explosively and functions get detailed in Shaanxi and Xi'an?

2. What development mode will the project take to achieve profitability today when most of the cultural and artistic centers in China have a deficit?

Solutions:

1.Development direction: focus on cultural appeal, stick to diplomatic gravity, highlight characteristics of Chanba, jump out of Xi'an horizon and then raise the level of Xi'an

- Product - cultural complex: extremely present cultural attributes and build a composite culture pole on the whole

- Image - “lighting and prosperity”, collision between traditional and international trends

- Connotation - international living museum, the most international cultural special district in Xi’an

2.Overall development direction: look at Dongjin and show extraordinary prosperity of Chang’an

- Look - international exchanges as the essential element Dongjin - take ecological intention as the prospect

- Show - unique tonality as the core Chang’an - take One Belt And One Road as the flag

3.Project positioning: Int’ lifestyle and cultural complex

- Int' lifestyle and cultural complex - an international living cultural complex based on international life against the background of the world culture with the aim at cultural exchanges

4.Product positioning: an urban cultural complex with the cultural and artistic center at the core, providing diversified cultural leisure; an urban life stage inspiring the city's energy; healthy and low-carbon city building business card

- [Cultural and artistic center] - a cultural and artistic center relying on the consulate area in Xi'an and providing services for international cultural exchanges with considerations to the cultural life of citizens, with features themed style, energy-saving and environmental benchmark and sponge pilot project;

- [Business] - located in the consulate area in Xi' an, relying on the cultural center and the five-star hotel; theme plaza, specialty catering, leisure and entertainment-oriented international customs and commercial street; a business district that can be split for sale, used in combination and operated as a whole;

- [Hotel] - five-star hotels and supporting facilities relying on the consulate area and the cultural center in Xi’an, spreading across Chanba area and Xi’an; landmark business conference hotel exclusively enjoying Bahe River landscape; introducing top hotel brands and employing ecological and energy-efficient technologies;

- [Serviced apartment] - the apartment for aliens in the consulate area in Xi’an, relying on the five-star hotel service quality and featured supporting commercial facilities which meets the needs of international diplomats for long time stay and work; five-star hotel decoration and service standards; fully furnished with a full set of furniture and appliances; it can be rented for sale under the unified management

5.Development mode: PPP model of public-private partnerships

- Pattern: led by the government platform based company of Chanba management committee, establishing the project fund with social capital for the project development

- Project operation management: (multi) professional teams, strategic cooperation, cooperative work and uniform control