Location: Hefei Binhu New Area, close to Wanda Cultural Tourism City, Baoneng CBD, Evergrande Center

Area Coverage: south of Jindou Road, north of Hangzhou Road, west of Baohe Avenue, East of Huashan Road

Area of Land for Construction: about 495 mu

Questions:

1. Development direction: does the project do the opposite or throw itself into the competition in the area where advancing cities, super-large scales and super projects gather together in high density?

2. Cultural positioning: most cultural real estates focusing on the local territory follow significant Huizhou culture and this project is expected to represent Hefei, what’s the basis of the culture?

3. Outstanding advantages: culture presentation, business fit and advantages of base (low density, ecology and river) are brought into full play and three of them are indispensable.

Solutions:

1.Development direction: urban resort, romantic water town, cultural stop

Based on transportation hub, dock, trade and culture, fusion of Chinese and western cultural characteristics in modern history of Hefei, and following the international vision of “linking the region to rivers and seas” for development of Hefei, build the project into a cultural leisure business coordinate integrating three functions of urban resort, romantic water town and cultural stop in the provincial capital, making the project a new roof of Hefei culture, a culture node of Binhu New Area, and the center of charm of Hefei traditional culture

2.Project positioning: convergence in Luzhou, affection in Huaian

Run through modern and ancient Hefei culture with water as the main line and build a time veranda by new expression of culture; start from the native complex with focus on leisure business to build an authentic emotional experience space in Jianghuai and make the project the new roof of Hefei culture

3.Three time sections: ancient and today, Chinese and foreign cultures run through based on one line with water

- Theme 1: BC, dream back to Luzhou

Tonality: ancient Luzhou trade wharf culture

Business orientation: history and culture themed commercial district in Hefei

- Theme 2: AD, homeland of overseas Chinese

Tonality: customs of the Republic of China, collision of Chinese and Western culture

Business orientation: waterfront leisure business district

- Theme 3: new world, sentiment and ritual Huaian

Tonality: internationalization

Business orientation: modern Chinese style, Fast Fashion main business district