Building Area: 44000 ㎡

Questions:

1. How to differentiate other country parks in Shanghai and highlight the project characteristics?

2. What’s the preliminary positioning of the project?

Solutions:

1.The project will drive comprehensive upgrade of the tourism products of Songnan country park, developing its simple sightseeing to tourism with functions of leisure and vacation

- Differentiated from other country parks and different from sightseeing waterfront ancient towns or waterfront commercial streets, this case will be a tourism leisure complex integrating park, tourism, leisure, waterfront landscape enabling people to stay and experience

2.Mishidu cultural leisure park: create the new source of Pujiang with river bank, ancient and modern veranda, times pictures

- River bank: based on the project’s most featured resources - river intersection, combined with advantages of natural geographical resources on river banks;

- Ancient and modern veranda: explore and upgrade grain carriage trade culture represented by Mishi ferry and modern shipbuilding industry represented by Hongshuangxi Shipyard, to build the ancient and modern culture and leisure experience framework for the project development;

- Times pictures: according to the country park’s characteristics, add contemporary fashion and leisure content and constitute a complete time style along the ancient, modern and contemporary times, to meet the needs of end customers’ different leisure experience;

- Create the "new source of Pujiang": unlike the experience of the project ambience in Shanghai Jiangnan water townships, different from tourism and leisure projects with strong sense of cities, create an idyllic holiday atmosphere in a small scale different from an urban look in the view of Huangpu River, to form a different development path; redefine the concept of the “source of Pujiang” and create the "new source of Pujiang”