Chongwen Happy Town, Xixian New Area
Area: site area 169379.61 ㎡, building area 203130 ㎡
Plot Ratio: 1.2
Questions:
1. As for the areas around the land plot, Chongwen tower scenic area in the north and 3000 mu Rowa city project are two poles of the cultural tourism and entertainment development, how to position this project and realize development breakthrough?
2. As it is adjacent to the 470,000 m2 ecological farm and Jinghe wetland park, how to maximize its resource superiority?
3. What kind of cultural setting and claims can support the uniqueness of the overall development positioning? And comply with the premise of "happy town" concept?
Solutions:
1. Jinghe culture acts as a setting breakthrough: build the well-being in ancient and modern reflection of Jinghe civilization
- Magnify and represent Jinghe culture: intensively present farming and business civilization; the Book of Songs themed style goes throughout the project, which is the core attraction
2. Driven by the wedding industry: cover the entire process industry chain from meeting and dating to marriage and gold wedding anniversary
3. Interpret the “modern Jinghe civilization” well-being from three prospectives of happiness, satisfaction and value
4. Materialize happiness in five sectors, bring into the overall planning of ecological farm, and build a park complex
- A town of cultural tourism with social functions, combining tourism and leisure, shopping, entertainment, living and aesthetic education as a whole
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