On July 9th, Mr. Hua Radium, Vice President of HMD Group, was invited by the Design R&D Management Center of Jinhui Group and gave a wonderful online sharing on the "Fourth Design Lecture" of Jinhui Group in 2020.

Focusing on the theme of "Design Control in Commercial Real Estate Development", Huali explained in detail the classification of commercial real estate, development trend, basic principles of design and difficulties to pay attention to, overall design content, design-related management process, new trends and changes in commercial real estate design, etc., and made a lot of valuable comments during the sharing process.

(a) Online and offline will eventually merge rather than confront each other.

(a) Commercial circulation is the soul of commercial design.

The taste of a commercial complex defines the first experience.

(a) Commercial floor height is a double-edged sword.

Successful business design from start to finish

Working tirelessly on all aspects of the process.

In this online sharing, all members of the Group's R & D team as well as the construction and finishing professionals from regional and city companies devoted themselves to the topic. They spoke enthusiastically about the contradiction between store headroom and floor height, high volume ratio and number of floors, how to guide the flow of people, the balance between experience and ping effect, the solution of shaped fire shutters under the current fire code, and the cost of multi-storey and high-rise buildings. Positive interaction and communication.

Jinhui Group is a large-scale real estate development enterprise group with real estate development as its main business, and has the first-class real estate development qualification. Its representative commercial projects include the 5A-class office building Jinhui Tower, Xi'an Jinhui - Global Plaza MALL and Chongqing's first riverside recreational fun neighborhood - Tong Yuan Road.

HMD is a consulting group that provides comprehensive professional technical and management services. HMD has rich experience in commercial design, including high-rise Western International Financial Center, Nanjing Yanjiji, Shenyang North Zhongjie Yulong City, Shenzhen Taiwo Central Plaza, Tianjin Rongchuang Tiantuo, Wanda Plaza series.

Currently, HMD and Jinhui Group are cooperating on the second and third phases of the Jinhui World City J Block project in Xi'an and the Jinhui Gongjiawan commercial complex in Wuhan, which will bring a better quality of life to local residents.